Some pet food companies start with people. They develop diets based on what people like or what makes people feel good because, ultimately, people are the ones who purchase.
We do the complete opposite.
At Royal Canin, we start with the animal. We put the cat and the dog at the heart of our innovation process. Only once we fully understand what the animal needs do we attempt to maximize his health through nutrition. This radically different approach helps us deliver radically different diets.
That’s why our kibble shape is customized for every lifestage and every lifestyle. Why we can combine vitamins and amino acids to fortify the skin’s barrier to allergens. Why we can actually improve life expectancy by improving the animal’s nutrition.
Everything we do is for the animal. And we hope you feel the same.
Sometimes the bag is as important as what’s in it. We package Royal Canin diets under a protective controlled atmosphere to conserve all of the product's natural flavor and nutritional qualities. Our Fresh Pack Technology also includes a resealable zipper and nitrogen flushing to seal in freshness.